FRDM Brand Guide
See how our strategic thinking meets our excellent visual design. We come together as a team to interpret our client's aspirations and build upon them with our expertise and recommendations.
Project Details
Client:
FRDM APPAREL
Project:
BRAND GUIDE
Duration:
3 MONTHS
The Challenge
FRDM Apparel is a vibrant, lifestyle brand dedicated to helping individuals embrace boldness, authenticity, and most importantly freedom in every aspect of their lives. While the brand had a strong vision and had already received traction in their business, they faced challenges translating this into a consistent and memorable identity that would resonate across various platforms, marketing materials, and product offerings. They needed a cohesive brand guide to unite their messaging, visuals, and ethos.
The plan is to continue to promote the brand and expand their reach by creating an online e-commerce platform, however they required clear direction on how to communicate their brand more effectively across multiple platforms.
That’s where HOL Group stepped in.
Our Solution
HOL Group recommendations included a brand guide as the perfect place for FRDM to begin their branding and marketing journey.
At HOL Group, we specialise in creating brand guides that not only define aesthetics but also establish a foundation for long-term brand growth. For FRDM, we crafted a dynamic brand guide designed to:
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Clarify Core Identity: We refined FRDM’s mission, values, and tone of voice, ensuring these elements authentically captured their purpose and audience.
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Deliver Visual Consistency: From a bold colour palette to typography that commands attention, every design element was carefully chosen to reinforce FRDM’s energetic, free-spirited personality in their overall look and feel
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Streamline Brand Assets: We organised FRDM’s assets into an easily accessible guide, making it effortless for their future workforce to maintain consistent branding across all channels.
The Results
The FRDM Brand Guide has become the cornerstone of their marketing strategy, inspiring:
Consistency Across Platforms: From their website and social media to packaging, FRDM now communicates with a unified voice and aesthetic.
Enhanced Audience Engagement: With a clear and compelling identity, FRDM’s audience immediately connects with their message and vision.
Streamlined Internal Processes: The team at FRDM reports saving significant time and effort thanks to the guide’s clarity and accessibility.
“The HOL Group team really helped me to take my business to the next level by creating an amazing brand guide that was tailored perfectly to what I saw for my brand. From this we were also able to create an incredible website that functions and looks great!”
TJ Dacosta
FRDM CEO
Why HOL Group?
1. Excellence without compromise
Our brand guides are one of our most popular offerings - and for good reason. With a proven track record of delivering high-impact results, we pride ourselves on helping brands unlock their full potential. We're a small team with all the skills to tell your story with the time and attention that it deserves, without sacrificing depth or quality.
2. Tailored to you
Every guide is crafted to reflect your unique identity and vision. We take the time that is needed to listen to you and support you to unpack the vision and identity that you have for your venture so that we can bring it to life, always in hope of exceeding your expectations. A brand guide is the first step of responding to the challenge of replicating your idea to the world, in a way that is sustainable and succinct. By using common visual elements and styles you can increase brand recognition.
3. Immediate impact and value
Clients consistently report a measurable boost in efficiency, consistency, and customer engagement. What does the brand guide service look like? 1. 60 minute consultation 2. Dedicated project management 3. Three month access to an asset library 4. A comprehensive document that includes brand DNA alongside practical tools to keep your brand consistent and cohesive.
