Client:
BETHEL CONVENTION CENTRE
Project:
WEBSITE
Duration:
3 MONTHS
Adorn Wellbeing was at inception with only a logo concept when Fiona approached
HOL Group.
Fiona’s mission is to provide wellbeing services that combine beauty and psychology to build confidence in women who may have been impacted by trauma. Adorn Wellbeing’s vision believes every woman deserves to know her true self and be confident in her beauty, inside and out. By engaging in these wellbeing services, Fiona encourages women to unlock and walk in their true identity with confidence and empowerment.
While Fiona had a strong vision for her business she was keen to learn what the next steps would be that would enable her to begin promoting her services.
That’s where HOL Group stepped in.
HOL Group recommendations included a brand guide as the perfect place for Fiona to begin Adorn Wellbeing’s branding and marketing journey.
At HOL Group, we specialise in creating brand guides that not only define aesthetics but also establish a foundation for long-term brand growth. For Adorn Wellbeing, we crafted a dynamic brand guide designed to:
Clarify Core Identity: We refined Adorn Wellbeing’s mission, values, and tone of voice, ensuring these elements authentically captured their purpose and audience.
Deliver Visual Consistency: From a distinctive colour palette to a comprehensive photography brief Fiona could utilise to begin building her brand assets, every design element was carefully designed to reinforce the Adorn Wellbeing’s opulent and compelling personality in their overall look and feel.
Streamline Brand Assets: We organised Adorn Wellbeing’s assets into an easily accessible guide, making it effortless and convenient for Fiona and her future workforce to maintain consistent branding across all channels.
The Brand Guide has become the cornerstone of Adorn Wellbeing’s marketing strategy, inspiring:
Providing Direction and Consistency Across Platforms: Fiona now has the tools and confidence to move forward with the marketing of her business and is in the process of developing other promotional ideas along with marketing in the pipeline including: website, social media and print media where she can now communicate with a unified voice and aesthetic.
Enhanced Audience Engagement: With a clear and compelling identity, Adorn Wellbeing’s audience can immediately connect with the message and vision.
Growth and increased revenue for the business: Fiona has reported successfully allocating available slots within her calendar to new clients as they come on board as she confidently promotes her business to her target audience.
“The HOL Group captured Adorn Wellbeing as the idea was given to me. When first seeing the brand pack it made me very emotional and overwhelmed at Adorn Wellbeing coming to life. I’m so grateful that they were able to capture the vision and has encouraged me that I can really do this and that it will happen.”
WELLBEING COACH
Our brand guides are one of our most popular offerings - and for good reason. With a proven track record of delivering high-impact results, we pride ourselves on helping brands unlock their full potential. We're a small team with all the skills to tell your story with the time and attention that it deserves, without sacrificing depth or quality.
Every guide is crafted to reflect your unique identity and vision. We take the time that is needed to listen to you and support you to unpack the vision and identity that you have for your venture so that we can bring it to life, always in hope of exceeding your expectations. A brand guide is the first step of responding to the challenge of replicating your idea to the world, in a way that is sustainable and succinct. By using common visual elements and styles you can increase brand recognition.
Clients consistently report a measurable boost in efficiency, consistency, and customer engagement. What does the brand guide service look like? 1. 60 minute consultation 2. Dedicated project management 3. Three month access to an asset library 4. A comprehensive document that includes brand DNA alongside practical tools to keep your brand consistent and cohesive.
